Jordan Brand has added a significant new client, as the University of Florida announced Wednesday it has agreed to make the switch from Nike to represent the Jumpman beginning at the start of the 2018-19 season.
The Gators football team and the men’s and women’s basketball teams were listed as directly affected by the switch.
“The Florida Gators and Jordan Brand are two of the more iconic brands in athletics and we are looking forward to our partnership that will be enjoyed by the student-athletes of our football and basketball programs and our fans,” athletic director Scott Stricklin said in a statement.
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Source: The Score