There’s no denying the power of The University of Texas brand and the wealth behind it. The iconic longhorn logo is widely recognized in football. They have their own television network and cast a long shadow across the Big 12. It’s really amazing that they’ve been so medicore recently complying a 41-35 record since going 13-1 in 2009. Charlie Strong was hired in 2014 after head coach Mack Brown retired. It’s been tough for Strong trying to change the mindset and culture from a “we’re Texas and should win no matter what” to “we’ve got to work hard and earn it” mentality. He’s not fared well on the field as his teams have gone 9-9 the past two seasons. The one bright spot was the big win over Oklahoma last season 24-17 in the Red River Rivalry. This was a Sooner CFB playoff team that was considered one of the hottest teams going into the playoffs. A win like this gives the Longhorn fans hope that Strong can turn them back into national relevance. 2016 is not going to be easy for Texas. They’ll have to earn it if they’re going to succeed.